Reviews aren’t just “nice-to-haves” for real estate agents; they’re often the deciding factor in whether a client chooses you over a competitor.
But in today’s market,real estate agents need to get reviews and share the praise that past clients have given them. Testimonials don’t just build trust with new leads; they turn happy clients into your biggest promoters. Whether it’s a Google review, Zillow review, or a Facebook recommendation, those five stars work as 24/7 marketing for your business.
If you’ve ever wondered how to get reviews as a realtor without awkward follow-ups or begging for testimonials, you’re not alone. According to recent research, 4 out of 5 people choose the real estate professional with the most reviews and the highest rating.
Today, platforms like Google, Zillow, and Facebook shape buyer and seller decisions long before you meet in person. That’s why collecting Google reviews (for real estate agents) is one of the fastest ways to boost credibility and attract higher-quality clients.
Most agents hope reviews will just “happen.” The reality? Even thrilled clients usually need a little nudge. The trick is to make leaving reviews for your real estate business so easy it feels like part of the closing process.
Think of it like handing over the keys; it’s simply the last step in a smooth experience.
Start by choosing one platform to focus on first. For many, Google My Business reviews provide the best return because they improve your visibility in local searches. Later, you can expand to Zillow, Realtor.com, or Facebook once your foundation is set.
The key is to make it effortless. Share your direct Google review link so clients don’t have to search. Better yet, turn that link into a QR code you can print on business cards, postcards, or even yard signs. A 10-second scan can turn into a 5-star review before your client has even unpacked the moving boxes.
Next, create a repeatable flow. Send a short, personalized thank-you message after closing.. This could be a handwritten letter with a QR Code or a text message with a link to your preferred review page. Add a reminder in your CRM so no client slips through the cracks. When you ask confidently and make it convenient, you’ll see just how easy it is to answer the question of how to get reviews as a realtor.
Ask while excitement is high. Clients are most responsive when the experience is fresh, ideally within 24–48 hours of closing. And if you’re sending the request by email, studies show the best response rates land between 1–3 PM, right when people check their inbox after lunch. Add a simple note like: “Your review helps other families find their dream home.” That small nudge makes clients about 50% more likely to leave a review.
Avoid generic “please review me” emails. Instead, reference a moment you shared: the dream kitchen they loved, or the quick turnaround on an offer. A thoughtful note increases the chances of a glowing, detailed review. Thinking on the spot can be difficult for some, so it's a good idea to provide past reviews to help them formulate their testimonial.
ps. If you've worked with clients in the past and are looking to build your review portfolio, reach out to them. It's never too late to ask, "Hey, would you do me a huge favor?"
A 5-star review is more than a pat on the back; it’s a referral waiting to happen.
When future buyers and sellers see reviews for realtors that highlight trust, communication, and results, they feel confident reaching out. That’s how real estate agent reviews turn into actual appointments on your calendar.
The key is visibility. Don’t let reviews sit hidden on Google or Zillow. Share them on your website, feature them in listing presentations, and highlight them on social media. A client describing how you “found the perfect home in one weekend” carries more weight than any ad copy.
Place reviews on the pages that matter most, your homepage, “About” page, and most importantly, on your social media. That way, every prospect sees proof of your credibility right when they’re making a decision.
Whether it’s a glowing 5-star or constructive feedback, respond with gratitude and professionalism. Add a brief scenario where you solved a problem or went above and beyond for your client. Your reply shows prospects that you value relationships and that reviews are a two-way conversation.
Encourage clients to post their reviews on social media or tag you when they share their home-buying story. This extends your reach and creates organic referrals.
In real estate, your reputation is your brand. Strong real estate agent reviews don’t just validate your work — they fuel growth by turning happy clients into your best marketing channel. A steady flow of reviews for realtors builds trust, boosts visibility, and creates a cycle where each 5-star review attracts the next client.
The path is simple: ask at the right time, make it easy to leave feedback, and amplify the reviews you already have. With consistent effort, you’ll see how Google reviews for real estate agents drive more inquiries, more referrals, and more deals closed.
In a competitive market, agents who know how to get reviews as a realtor stand out. Treat every client interaction as the seed of your next referral, and you’ll build a business that grows on trust, one review at a time.